Race Ready, Made Personal: Standard Chartered Adds Live Name Printing to Its Carbo Loading Party

Fuel up, gear up, and put your name on race weekend.

At the Standard Chartered Marathon Carbo Loading Party, Partyinkers brought Live Vinyl Name Printing into the pre-race experience, giving marathon runners and guests the opportunity to personalise waist pouches provided by Standard Chartered.

With the event bringing the running community together ahead of race day, the customisation added a fun and practical touch while giving participants something they could continue using throughout their running journey.

Your Name, Your Race-Day Pouch

Guests could personalise their waist pouch with their own name, turning a useful running accessory into something made specially for them.

Once the name was confirmed, Partyinkers applied the personalised vinyl onsite, allowing runners to see their pouch come together before taking it home.

This simple customisation added one of those interactive event ideas that lets guests participate without taking attention away from the main celebration.

Much like other forms of live event printing, seeing the personalisation happen in front of them turned the production process into part of the experience itself.

A Personal Touch Before the Starting Line

The waist pouch was especially fitting for a marathon-related event. Practical for carrying small essentials, it became even more distinctive once each runner’s name was added.

The activation reflects the appeal of experiential event ideas, where a useful giveaway becomes something guests actively experience and connect with.

Live personalisation can also inspire creative brand activation ideas, complement engaging fringe activities, and adapt easily across different types of events. 

Put a personal touch on the journey before race day begins. Contact Partyinkers to make it happen.