Sunglass Hut Summer PR Event

Summer Style, Personalised: Sunglass Hut’s Live Embroidered Bandanas

Summer style gets even better when you can make it your own.

For the Sunglass Hut Summer PR Event, Partyinkers brought a personalised fashion experience to invited media and KOLs with live embroidery on bandanas.

A Stylish Personal Touch

Instead of embroidering full names, guests personalised their bandanas with their initials, creating a subtle and stylish finish that complemented the fashion focused atmosphere of the event.

Each set of initials was embroidered live onsite, giving guests the opportunity to watch their personalised piece come to life right in front of them.

The result was more than just an event giveaway. Each customised bandana became a unique keepsake that guests could wear and enjoy beyond the event, while adding an interactive element to Sunglass Hut’s summer PR experience.

For PR events and brand activations, live embroidery for events offers a creative way to combine personalisation, entertainment and branded gifting into one memorable experience.

Looking to give media, KOLs or VIP guests something made specially for them? Explore more of our live event customisation case studies or contact Partyinkers to create your next personalised brand experience.

UNIQLO Fall/Winter 2026

One Icon, One Statement: UNIQLO Adds a Personal Touch to Its 2026 Fall/Winter Launch

A new season calls for a fresh way to make every piece feel personal.

For UNIQLO’s 2026 Fall/Winter Collection Launch in Singapore, Partyinkers brought a subtle yet stylish customisation experience to invited KOLs and respected guests with Live Icon Embroidery on client provided knitted sweaters.

Choose an Icon, Make It Yours

During the event, guests could select one icon of their choice to be embroidered directly onto their sweater.

With just one small detail, each knitted piece was transformed into something more personal and unique, while still keeping the clean and understated look that suited the Fall/Winter collection.

Partyinkers’ Live Embroidery service allowed guests to watch their chosen icon being stitched onto the sweater onsite, adding an interactive element to the collection launch.

A Subtle Detail with a Personal Touch

What made this activation special was its simplicity.

Rather than heavily customising the garment, the single embroidered icon added just enough personality to make each sweater feel individually selected and special to the guest.

For fashion launches, PR events and VIP experiences, live event customisation can turn a product showcase into a more memorable and personal brand interaction.

Planning a fashion launch or exclusive guest event? Contact Partyinkers to create a live customisation experience tailored to your brand.