Cheers to Something Crazy: Black Tap Marks the CrazySundae Launch with Live Glass Engraving

A world-first dessert launch called for a keepsake with a little personality of its own.

For Black Tap’s CrazySundae Launch, Partyinkers brought Live Laser Engraving into the experience, giving invited guests the opportunity to personalise a beer glass provided by Black Tap.

The activation added a premium interactive touch to the celebration, transforming a practical piece of glassware into a personalised reminder of the CrazySundae launch.

Your Glass, Engraved with Your Name

Guests could make their beer glass uniquely theirs by having their own name laser engraved directly onto the item.

Each glass was engraved onsite, allowing guests to watch their name appear right in front of them. This kind of hands-on experience is what makes interactive event ideas memorable, turning a simple giveaway into part of the event itself.

Partyinkers’ live event printing and customisation experiences are designed around that same idea: letting guests see their personalised keepsake being created instead of receiving something produced beforehand.

A Personal Toast to the CrazySundae Launch

The engraved beer glass complemented the celebratory atmosphere of the launch while giving guests something they could continue using long after the event.

Adding personalisation to a product launch also reflects the appeal of experiential event ideas, where guests actively participate in the brand experience.

Live engraving can bring another dimension to brand activation ideas, fringe activities and many other types of events, especially launches, media events and lifestyle activations.

Make your next launch worth raising a glass to. Contact Partyinkers to add live personalisation.