Patch It Your Way: lululemon Makes Its MBS Expansion Personal
A bigger space calls for more ways to make the experience your own.
At the lululemon MBS Expansion, Partyinkers brought Live Hybrid Patches Printing into the celebration, giving lululemon customers, community members, invited guests, and lifestyle enthusiasts the opportunity to personalise lululemon bags provided by the brand.
The activation added a hands-on element to the retail experience, letting guests express their individual style while walking away with a practical piece made a little more personal.
Pick Your Patches, Style Your Bag
Guests could choose from a selection of hybrid patches and customise their lululemon bag according to their own preferences.
Once their combination was selected, the patches were applied onsite, allowing guests to watch their personalised bag come together during the activation.
Partyinkers has used the same Live Hybrid Patches Printing concept across other merchandise formats, giving attendees the freedom to mix, match, and create something individual.
This type of participation is also what makes interactive event ideas memorable. Similar to live event printing and customisation, guests become part of the creation process rather than simply receiving pre-made merchandise.
A Personal Touch for a Bigger lululemon Experience
What made the activation special was how easily a few selected patches could transform the look of each bag.
Instead of every guest leaving with the same item, the hybrid patch experience gave them the freedom to create a combination that suited their own style, bringing a sense of self-expression into the MBS expansion celebration.
This hands-on approach reflects the appeal of experiential event ideas and creative brand activation ideas, particularly when guests are encouraged to interact directly with the product.
Live personalisation can also add something memorable to product launch and retail events, work across different types of events, and serve as an engaging fringe activity that naturally complements the main experience.
Make your next retail moment uniquely yours. Contact Partyinkers to add live personalisation.









