Adobe at MarTech Summit Asia

Generated by AI, Made to Travel: Adobe Brings Firefly Creativity to MarTech Summit Asia

What if an idea generated with AI could become something you take on your next journey?

At MarTech Summit Asia, Adobe teamed up with Partyinkers to bring generative AI beyond the screen through Live Digital Printing on personalised luggage tags.

Guests from across the marketing and technology community could use Adobe Firefly AI Generator to create their own unique image before Partyinkers transformed the artwork into a physical keepsake. The activation brought together creativity, technology and personalisation in a way that perfectly complemented a summit focused on the future of MarTech and AI.

Generate with Firefly, Print It on a Luggage Tag

The experience began with guests creating their own AI-generated image using Adobe Firefly.

Once the visual was ready, Partyinkers printed the personalised artwork onto a luggage tag, turning a digital creation into something guests could actually carry with them.

The activation demonstrated how AI can be used in events to give attendees greater creative control over their merchandise. Instead of choosing from fixed artwork, every guest could create something different with generative AI.

It also brought one of Partyinkers’ popular interactive event ideas to life, while showing how live event printing can bridge the gap between digital creativity and physical merchandise.

Turning Generative AI into Something Tangible

What made this activation special was the journey from AI-generated artwork to personalised travel keepsake.

Guests were not simply watching an Adobe Firefly demonstration. They were creating with the technology themselves and seeing their ideas turned into a finished product.

Partyinkers has previously worked with Adobe Firefly on another AI-powered Adobe customisation experience, demonstrating how generative AI can be paired with live printing across different merchandise formats.

The concept also reflects the appeal of experiential event ideas and offers inspiration for creative brand activation ideas, conference entertainment ideas and other types of events.

Turn AI creativity into a keepsake your guests can carry. Contact Partyinkers to create the experience.

Adobe

Step into the Future of Creativity with Partyinkers at Adobe Make It Singapore

Partyinkers was thrilled to collaborate with Adobe Firefly at the prestigious Adobe Make It Singapore event last April. This exciting event, a fusion of seminars and product showcases, highlighted the endless possibilities of creativity, collaboration, and innovation powered by Adobe. One of the standout features of the event was our personalized totebag printing, which perfectly demonstrated the merging of technology and art.

In partnership with Adobe Firefly, Adobe’s free generative AI for creatives, Partyinkers offered attendees an interactive experience unlike any other. Guests were able to use Adobe Firefly to input their creative prompts, generating unique designs on the spot. Partyinkers then brought these designs to life through instant personalized totebag printing right at the event. Within minutes, attendees received their custom-designed totebags, showcasing their artistic vision in a tangible form.

The buzz around Adobe Make It Singapore was unmistakable as attendees marveled at the seamless blend of AI-driven creativity and live printing technology. Not only did guests walk away with custom-printed totebags, but Partyinkers also provided 150 pre-printed sports aluminum bottles, ensuring that each participant had a unique keepsake from this innovative event.

If you’re looking to inject creativity and cutting-edge technology into your next event, Partyinkers can help. Reach out to us today to explore the possibilities of personalized totebag printing and live printing services, powered by Adobe Firefly, to elevate your event experience.